Jeremy Weber COPYWRITER
Spec ads
This is sales copy for my yo-yoer brother. Problem: Client needs more business. Solution: Create copy that tells how parents will benefit by hiring Justin Weber for their kid's birthday party. Copy leads customers to call to action: to visit website and book a show. USP: Justin Weber's entertainment is an old, established medium, but his youthful exuberance relates and engages a new, video game-obsessed generation.
Target customer: Traveling business professional (40-year-old male) Customer's biggest problem: No sense of belonging to a single location. Solution: The message equates Starbucks Reserve with home. So, anywhere the customer is at the time, he can swing by Starbucks for a bag of Reserve or order a package online. Like home, Starbucks Reserve is dependably there for him. Process: I drafted the copy and Stephanie Garcia, graphic designer and photographer, created the visual ad.
Target customer: Traveling business professional (40-year-old male) Customer's biggest problem: No sense of belonging to a single location. Solution: The ad associates Starbucks Reserve with home. Therefore, anywhere this customer happens to be at the time, he can drop by Starbucks for a package of Reserve or order one online. Like home, Starbucks Reserve is always there for him. Process: I drafted the copy and Stephanie Garcia, graphic designer, created the visual ad.
Client samples
This is a product announcement for Sunbelt Bakery's Facebook. This piece makes S'mores Chewy Granola Bars desirable and familiar by associating the product with a popular tradition: Making s'mores around a bonfire. The copy contextualizes the product as an evening snack, further equalizing it with the idea of an evening bonfire. Click below to visit Sunbelt Bakery's Facebook Page.
This Salsarita's email offers an incentive for people to join a new online rewards system called "Salsamigos." The free offer appeals to spendthrift consumers. And it's enticing because when you join, you get extra points -- on top of points already earned through the "Cantina Club" (an established rewards system comparable to Starbucks'). Finally, the message addresses objections of doubt by explaining, in simple terms, exactly how to sign up and what to expect after doing so.
The highlighted ad targets working people who find it cumbersome to schedule doctor's appointments during the work day. That's the consumer problem. The ad solves the problem by emphasizing how consumers can easily schedule appointments any time of day through an online booking tool. The ad connects the target consumer with a necessity, making something that can be extremely difficult into something convenient and easy. (You can hear this ad play often on various Chattanooga stations.)
These are how-to videos for truck drivers, the scripts of which I co-wrote alongside my Creative Director. The copy of each video script highlights a unique feature of a driver app, explaining how each feature adds value to drivers' lives and makes their jobs easier. As the copy explains, the app achieves this by short-cutting driving hassles with scheduling, pay stub viewing and other features. Click on the link to jump to YouTube and play the scripts.
Here are two examples of web copy I wrote for Sunbelt Bakery's blog. The headline copy is benefit-driven and empathizes with mothers, offering them solutions to daily problems. Click to visit the blog's landing page to see more of my headlines and blog post summaries. Anything "Cooking with Kids -- Mexican Casserole" and earlier are my headlines and summaries.
These are examples of nine Google text ads I wrote for Erlanger Health System. Our agency created a new Erlanger site dedicated to connecting patients with orthopedic specialists. (I wrote 157 ads total.) Click below to visit Erlanger's ortho site.
This is a blog post I wrote for Children's Hospital at Erlanger to promote a cancer awareness event in Chattanooga. The purpose of the piece was to get readers interested in attending or donating to the non-profit organization that hosted the event. To craft it, I took the initiative to contact Jack's mother and Jack himself. In the end, we all agreed the quotes fleshed out the piece nicely. Click to read the article.
The purpose of this piece was to help solidify Erlanger Health System's identity as an authoritative voice in the healthcare industry. I did this by identifying and explaining a current, global health crisis. In order to build this piece, I consumed more than 20 online sources and used my research to construct the piece. I was a ghostwriter for this article. The name in the byline is an Erlanger doctor.
Sunbelt Bakery email. Because email is a private medium, I used a personal tone, like how one friend might chat to another.
This is a promoted Facebook post for Sunbelt Bakery. The headline expressed how quick and easy these desserts were to make, and the post description directly below it helped the reader imagine what it'd be like to experience the end product. In order to lure readers down through the copy, I made the argument that traditional Thanksgiving dinners feel boring in contrast to these holiday dessert recipes, which I explained as "new" and "special." This piece skyrocketed with our target audience.
This is a Sunbelt Bakery Facebook post in which I experimented using a creative metaphor to describe a value proposition. (I currently write a set of promoted Sunbelt Bakery FB, TW, PINT & INST twice a week.) Click below to visit the live post.
Here's an email I wrote for the Chattanooga Visitors Bureau and their new brand advocacy program, Chatta-Fanatics, where fans of Chattanooga can sign up to earn points for rewards. Users must share branded content to earn, which boosts reach and creates a lot of free marketing for CVB. In May 2016, I adapted to and developed a brand tone for the program (Since then, I've churned out Chatta-Fanatics social and email copy twice a week.) Click below to visit the Chatta-Fanatics sign-up page.
This is a promoted post we published on the Chattanooga Visitors Bureau Facebook page ("Chattanooga Fun"). Above, you'll see notes that highlight various aspects of the piece. Note how this post went practically viral, and most of that reach was organic, unpaid impressions.
This is a Facebook post for a trucking client that I created using a user-submitted photo. Lately, I've seen a huge trend in advertising, where users have been getting featured on brands' marketing materials. It's an intimate way to include testimonials in the messaging. Here, I induced a "Humans of New York" vibe by featuring a trucker with his son. The more personable -- and even jokey -- I am on this FB page, the more engagement I see. (I currently write 28-31 Western posts per month.)
Click samples for info
Hi there! Welcome to my portfolio page.
As you can tell from my portfolio, most of my experience is in digital copywriting.
Give or take a radio spot or a print piece, that's what I've been doing
for the past 2 1/2 years,
Every morning, I set goals to complete my work based on my team's needs and our shared content schedule.
I'm serious about meeting deadlines, I hate letting people down and I enjoy exceeding expectations. Each day, I focus on how I can improve my productivity to become faster and better than I was the day before.
I like to be open to everyone's feedback. People tell me I'm able to draft and revise my work with little to no direction except for the sources available to me.
I'm strategic about my copy, because I understand that what everyone needs are results. The copy must be clear and to-the-point. But I also know that often - in order to capture someone's attention and have them read through the entire copy until the CTA - the copy's got to relate to them on an emotional and sensory level in surprising and delightful ways.
Overall, I'm methodical, yet fast. Confident, yet good at taking feedback. I seriously love what I do, but I recognize how valuable listening is if you want to continually grow.
If you're still interested in me even though I've more or less spilled the beans on what kind of writer I am, I'd love to meet and discuss further how I might fit in with your company and the goals you're trying to achieve for your team.
